I am a goal-oriented, empathic and proactive product designer with excellent interpersonal, analytical and problem-solving skills.
Over the past 8 years, I've led the launch of 0-1 products and crafted impactful growth and retention experiences for B2C and B2B platforms such as Ivie.ai, Cerebral, Reforge, Thumbtack, and Firework.
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Built the design from scratch that helped the company generate 1M ARR and attract 1000+ paid members ($49 a year) within a month after the release in iOS and web.
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Led end-to-end design and development of Ivie.ai, an AI-powered platform guiding college applicants through the application process—launched from concept to beta, attracting 1,000+ users in two months.
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Created push notification from scratch and increased Month 1 retention rate from 70% to 82% within a month.
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Created new pricing and packaging designs for teams and individuals, leading to a 14%-22% increase in retention rate.
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Redesigned mental health assessment initiatives, achieving an 88% increase in user acquisition and conversion.
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Redesigned the progress page to showcase recent activities, journals, session summaries to improve retention rate.
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Invented and launched Reveal Video from the ground up, seamlessly combining horizontal and vertical video for a uniquely immersive experience. This innovation helped Firework get featured on the Apple Store, Google Play, and other major platforms.
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Led the dashboard design for video.io to help developers access information and manage assets easily.
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